A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate independently from their homes, they are free to choose the amount of sexual content for their broadcasts.In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.Some fans communicate multiple times a day with models through social media.Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
However Amanda made an important early discovery that would influence the camming industry for decades to come – that a website's popularity could be greatly increased by enabling viewers to chat with a performer while online.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.
The decentralized business model of camming has upended the pornography industry in multiple ways.